Five Avenues of Service

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The Object of Rotary is to “encourage and foster the ideal of service as a basis of worthy enterprise.”  Rotary is a service organization.  Since 1910, the Rotary Motto has been “Service Above Self.”

Rotary strives to achieve its objective of “Service Above Self” through activities in four primary areas.  These are often referred to as the Five Avenues of Service.

Club Service

Club Service focuses on strengthening fellowship and ensuring the smooth functioning of Rotary clubs.

Vocational Service

Vocational Service involves club members serving others through their professions and aspiring to high ethical standards. Rotarians, as business leaders, share skills and expertise through their vocations, and they inspire others in the process.

Community Service

Community Service is the opportunity Rotary clubs have to implement club projects and activities that improve life in the local community.

International Service

International Service encompasses efforts to expand Rotary’s humanitarian reach around the world and to promote world understanding and peace. It includes everything from contributing to PolioPlus to helping Rotary Youth Exchange students adjust to their host countries.

New Generations Service

New Generations Service recognizes the positive change implemented by youth and young adults through leadership development activities, service projects, and exchange programs.

Information on this page came from the following sources:

Guiding Priciples page on the Rotary International website

The ABCs of Rotary by Clifford L. Dochterman, published by Rotary International.